Automate accruals + so much more in QuickBooks.

Our apps make posting accruals, keeping up with monthly journal entries, and financial reporting feel easier than you can believe.

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Trusted by those who are obsessed with better ways.

You're wasting time with manual workflows

FinOptimal is the best complement to your app stack

Accruer

Post accruals without lifting a finger

Just write "for the period" and Accruer instantly calculates and books every journal entry, and creates an audit-ready backup file for you to reconcile against. No spreadsheets. No extra steps.

Prepaid Expenses | Deferred Revenue | Fixed Assets | Payroll Accruals

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Booker

Create and manage JEs with a smart-sync

Continuously close books with a smart-sync from Google Sheets to QuickBooks. Booker is always data validated, doesn't duplicate entries, and ties every journal line to underlying support.

For loans, leases, payroll, allocations, and so much more.

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Wrangler

Live QuickBooks data at your fingertips

Run every QuickBooks report, perfectly filtered and displayed to your liking. Unlimited users and unlimited reports that update unlimitedly.

For classic QuickBooks reports, custom queries, and Accruer reconciliations.

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You're drowning in manual workflows

You do the books

Use Accruer, Booker, and Wrangler to eliminate manual work in QuickBooks. Get started in minutes without a demo.

You get:

Or we do the books

Prefer a managed solution? Our team can use our apps to keep your books closed continuously. Get real-time data, for real.

You get:

You're thinking "is this for real?"

There's a reason we have a "load more reviews" button.

Paul Bianco

CEO @ Graphite Financial

Occasionally products emerge that address the customers actual problem head on, is lightweight enough such that it can be integrated into an existing workflow easily without a painful change management project, and where the ROI is there almost immediately. This is one of them.

Dan Luthi

COO & Partner at Ignite Spot

An absolutely awesome product to add to our firm's tech stack. Being able to standardize and simplifying accruals and prepaids in a single solution is a game changer!

Eric Cohen

Head of Technology, Hiline

FinOptimal has been a game-changer for us — with an ✅ immediate ROI, ✅ super easy to set-up, and it’s ✅ hands-down the best tool we’ve used for managing prepaids and accruals. It’s made our processes so much smoother!

Tyler Otto

Host of "Unaccountable!" & President of SBK

You have to think of the time spent posting the entry, the time on reconciliations, even the time where you set reminders to change or turn off recurring transactions. Whereas with Accruer, you add for the period and it’s done for you in perpetuity, for every month going forward. It's easily saving 10-15 minutes per accrual. It’s magic.

Jessica Denby, CPA

Non-Profit Financial Controller

Accruer makes me swoon! It truly makes me want to shed a tear for all the hours I wasted on accrual entries in the past. In addition, I've found FinOptimal's customer service to be absolutely stellar. The training materials are both helpful and approachable. I'm a big fan!

Erin Whittle

Owner & Client CFO of Whittle Strategic Accounting

My entire team loves Accruer. Accruer cut out schedule maintenance and manual adjustments entirely. It was shocking how much time we were losing. We really thought manual schedules and recurring entries were the only way. Prepaids, fixed assets, things like that are just taken care of and we focus on more valuable things.

Paul Bianco

CEO @ Graphite Financial

Dan Luthi

COO & Partner at Ignite Spot

An absolutely awesome product to add to our firm's tech stack. Being able to standardize and simplifying accruals and prepaids in a single solution is a game changer!

Eric Cohen

Head of Technology, Hiline

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What's our story?

FinOptimal started as a bookkeeping side-hustle in 2015. We're still an accounting firm at heart.

Every app was built by a former CFO and Controller who learned to code because doing manual accounting work is boring and wasteful.

We personally use our apps every day, and still provide Managed Accounting services to businesses that prefer we continuously close their books for them.

See Managed Accounting

Access to realtime data from anywhere with one click

Hyper-efficient accounting services at a fraction of the cost

Partnership programs that your team will love

How we impact your accounting?

Whether you're an accounting firm or in the accounting department, FinOptimal eliminates your manual work so you can focus on the bigger picture.

Continuously Close the Books

Don't only trust the books at month-end, trust them every day. Use automation to record data as soon as it is available, and focus on monitoring and analysis.

Scalability Without Volatility

Avoid huge spikes in your workload and confidently scale your business by embracing standardization and automation.

Affordable Solutions to Complement Humans

Automation will not replace your team, but it can make them much more efficient. Stop throwing armies of humans at accounting problems and let apps support your best people.

Recent Blogs

QBO Comparison: Choosing the Right QuickBooks Online Plan

March 18, 2025

Guest Blogger

Ethan Ryder

Don't Get Bullied by Auditors

March 10, 2025

Growth & Product

Tom Zehentner

David Cristello on Accounting Automation & Firm Growth

March 7, 2025

Marketing Specialist

Jack Hochstetler

FAQs

What general ledgers do you work with?

We are exclusively supporting QuickBooks Online in 2025.

Who is a good fit for your apps?

Businesses on QuickBooks Online who care about their books being done accurate and quickly, and accounting firms who serve them.

Accruer automates accrual accounting, while Booker can help with any other journal entries. Wrangler is a lightweight and affordable reporting tool to share financials with your stakeholders or yourself without the constant logging in and downloading of manual reporting.

If any of those things fit you, then we're a good fit.

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How do your prices work?

Apps are priced per QuickBooks Connected.

For internal accounting and finance teams, this usually means you purchase a subscription for each app you want. Prices are on the app pages on our site. Accounting Firms are eligible for exclusive pricing. Reach out to sales@finoptimal.com or book a demo to learn more.

For Managed Accounting, we price with a flat fee based on a custom scope of work. Submit an inquiry on our Managed Accounting page to get a quote.

It's not AI. It's Magic.

Automation won’t replace accountants. Accountants who embrace automation will replace accountants who don’t.

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