The better way to do accounting in QuickBooks.

We build next-level apps for our accounting firm to deliver immaculate books with real-time data, and you can use them to.

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Trusted by those who are obsessed with better ways.

We save you from drowning in manual accounting work

You want to do the books?

Use Accruer, Booker, and Wrangler to eliminate manual work in QuickBooks. Get started yourself without a demo.

You get:

You want us to do the books?

Our accountants are your team. They use our apps to keep your books closed continuously. Unlock real-time data, for real.

You get:

Don't just take our word for it

There's a reason we have a "load more reviews" button.

Brandon Olivares

Owner at Possible Promise Financial

I love that Accruer makes everything automatic. I don’t have to keep track of how much is left on each accrual/deferral, which means I don’t have to keep a separate Excel file. I also appreciate the generous accounting firm pricing. At this point it’s something I just factor into my clients’ pricing.

Jack Haslup

VP of Finance at FMX

FinOptimal opened my eyes to what's possible and gave our team a boost of excitement after working so hard with our manual processes for so long. The best purchase we made in awhile - a 10 out of 10.

Alex Pirrotta

SVP of Finance at Trivalence

Before using Accruer, I was manually tracking prepaids and fixed assets in a spreadsheet then making adjusting entries in Quickbooks every month. With Acruer, I can set transactions on autopilot and have transactions flow from A/P into Quickbooks without any manual intervention to reconcile at month end.

Scott Pollov

CFO at Accelerance

Accruer has been a game changer for managing our prepaid expenses, as well as properly allocating revenue across months. Having trialed dozens accounting / finance tech tools, Accruer is one of the few that has delivered real value.

Paul Seaton

Founder of Agency CFO

It makes month end AJEs waaaaay more streamlined. Underrated app of the year, in my view.

Shanta Johnson

Principal at Shanta Johnson CPAs

I hit the magic button, and I cried. Then cried again. My life is forever changed. THANK YOU FINOPTIMAL!!!!!!!!

Armine Alajian

Founder of Alajian Group

First tool that can track prepaid expenses, deferred revenue, accrued expenses, and fixed asset. It all happens in QuickBooks and their platform provides the tie-out reports.

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What if accountants learned to code?

Accounting is hard. Engineering is hard. Bridging the gap is nearly impossible. That's where we come in.

We're CPAs with serious coding skills.

‍Every second you spend wrestling with data and doing data entry is time you're not spending expanding your skills and advising your stakeholders.

That's why we're not focusing on task management, we're pushing the limits on task elimination.

Access to realtime data from anywhere with one click

Hyper-efficient accounting services at a fraction of the cost

Partnership programs that your team will love

How we impact your accounting?

Whether you're an accounting firm or in the accounting department, FinOptimal eliminates your manual work so you can focus on the bigger picture.

Continuously Close the Books

Don't only trust the books at month-end, trust them every day. Use automation to record data as soon as it is available, and focus on monitoring and analysis.

Scalability Without Volatility

Avoid huge spikes in your workload and confidently scale your business by embracing standardization and automation.

Affordable Solutions to Complement Humans

Automation will not replace your team, but it can make them much more efficient. Stop throwing armies of humans at accounting problems and let apps support your best people.

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Your Questions, Answered

Do you replace QuickBooks?

No. We are not reinventing the wheel or building a new general ledger. Everything we offer enhances and extends your QuickBooks Online experience.

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What kind of services do you provide?

Fully managed bookkeeping and accounting that can handle everything from your AP, AR, and bank reconciliations through your month-end close and financial reporting. We do not offer tax services but we have expert tax partners we can refer you to!

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How are you different than traditional firms?

Traditional firms give you data you can trust for a few days, three weeks after a month ends. With us, you can trust and use your data every day. We're experts in process and technology. Everything we do for you will be done in a maximally efficient way using your current tech stack and our apps.

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What kinds of companies do you work with?

Accounting firms who have clients on QuickBooks Online, and businesses who want tech and/or team to streamline their internal finops and accounting function.

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How do you work with accounting firms?

We help accounting firms eliminate manual journal entries and report manipulation. We reduce the time your team spends in spreadsheets.

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It's not AI. It's Magic.

Automation won’t replace accountants. Accountants who embrace automation will replace accountants who don’t.

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