Deferred Revenue in QuickBooks: A Complete Guide

Tom Zehentner
Growth & Product

Managing deferred revenue in QuickBooks can be a real headache, especially for subscription-based businesses. QuickBooks often falls short when it comes to the nuances of recurring billing. Thankfully, there are ways to simplify this process and improve your financial reporting. This article explores common pain points with deferred revenue in QuickBooks and offers practical solutions, including automation with tools like Accruer by FinOptimal and tips for using QuickBooks Online Advanced. We'll also touch on ensuring compliance with ASC 606 and IFRS 15.

Key Takeaways

  • Integrate Accruer by FinOptimal with QuickBooks for automated deferred revenue and revenue recognition.
  • Utilize QuickBooks Online Advanced features to automate deferred revenue processes.
  • Leverage third-party tools for alternative automation options in QuickBooks.
  • Implement customizable revenue recognition schedules to streamline deferred revenue tracking.
  • Use automation tools to comply with ASC 606 and IFRS 15 standards.

What is Deferred Revenue?

Deferred Revenue Definition

Deferred revenue, also known as unearned revenue, represents payments received for goods or services not yet delivered or rendered. Think of it as an IOU to your customer. They’ve paid upfront, but you still owe them something. It’s a liability on your balance sheet because you have an obligation to fulfill. Once you provide the promised goods or services, the deferred revenue becomes earned revenue, impacting your income statement.

Why is Deferred Revenue Important?

Deferred revenue is crucial for accurate financial reporting, especially for businesses with subscription models or advance payments. It ensures you don’t overstate your income by recognizing revenue before it's earned. Tracking deferred revenue provides a clear picture of your obligations to customers and helps you forecast future income based on services yet to be delivered. Properly managing deferred revenue also ensures compliance with accounting principles and builds trust with investors and stakeholders by presenting a transparent financial position. For more in-depth financial advice, consider exploring resources like those offered by FinOptimal's managed accounting services.

Deferred Revenue in QuickBooks: Core Concepts

Understanding Unearned Revenue

In QuickBooks, unearned revenue is how you track deferred revenue. A common example is a customer prepaying for an annual software subscription. You receive the full payment upfront, but you haven’t delivered the full year of service yet. This prepayment is recorded as unearned revenue. As you provide the software service each month, a portion of the unearned revenue is recognized as earned revenue. This process ensures accurate revenue reporting and reflects the ongoing service delivery.

Balance Sheet Treatment of Deferred Revenue

Deferred revenue sits on the liability side of your balance sheet. This placement reflects the outstanding obligation to your customer. It's essential to understand that deferred revenue isn't considered income until earned. As you fulfill your obligations, you decrease the liability and increase your revenue, reflecting the completed portion of the service or delivery of goods. This movement between the balance sheet and income statement is a fundamental aspect of accurate financial reporting. If you're looking to streamline these processes, consider exploring automation tools like Accruer by FinOptimal, designed to integrate seamlessly with QuickBooks.

The Revenue Recognition Principle

The revenue recognition principle dictates that revenue is recognized when earned, not necessarily when cash is received. This principle is central to accrual accounting and ensures that financial statements accurately reflect the economic reality of a transaction. In the case of deferred revenue, the revenue is recognized gradually as the goods or services are delivered, even though the payment was received earlier. This approach provides a more accurate picture of a company's financial performance over time. For businesses seeking expert guidance on revenue recognition and other accounting principles, connecting with FinOptimal can offer valuable insights and solutions.

Overcoming QuickBooks' Limitations in Revenue Recognition

While QuickBooks offers robust features for financial management, it falls short in handling deferred revenue thoroughly with the Plus and Essentials tiers

This limitation can be challenging for businesses that require precise revenue recognition.

Addressing these gaps involves adopting supplementary strategies and tools to guarantee accurate financial reporting and compliance.

Limitations of QuickBooks in managing deferred revenue

QuickBooks Online Plus and Essentials has limitations when it comes to managing deferred revenue, especially for SaaS and subscription-based businesses:

  • Manual processes and calculations: QuickBooks Online often requires manual calculations and journal entries to properly recognize deferred revenue. This can be time-consuming and prone to errors, especially as the volume of transactions increases.
  • Inflexibility with recurring revenue models: QuickBooks Online is primarily designed for cash accounting, which doesn't align well with the recurring revenue model of SaaS businesses. It struggles to automatically spread revenue recognition over multiple periods as required for subscription services. Just clicking the “accrual” button in QuickBooks doesn’t mean you’re now accurately reporting accrual basis financials!
  • Difficulty handling contract changes: SaaS contracts frequently change due to upsells, downsells, and renewals. QuickBooks Online Advanced offers a product-based revenue recognition module, but users report it lacks the flexibility to modify transactions mid-contract.
  • Limited flexibility and customization of recognition periods: While QuickBooks Online Advanced offers some automated revenue recognition features, it is based on the Product or Item selected. For businesses who sell contracts with varying length, you will need to maintain a large Product list to ensure all of your potential contract periods can be selected. For businesses selling products or services with a static date (think about selling tickets for an event), you may need to develop process workarounds.
  • Lack of SaaS-specific metrics: QuickBooks Online doesn't provide built-in reporting for key SaaS metrics related to deferred revenue, such as recognizable revenue, unbilled accrued revenue, and other subscription-specific analytics.
  • Scalability issues: As businesses grow and their revenue recognition needs become more complex, QuickBooks Online may struggle to keep up, potentially leading to increased manual work and risk of errors.

Strategies to address these limitations

Implement revenue recognition automation software: QuickBooks revenue recognition processes are largely manual, which can lead to errors and inefficiencies. Specialized revenue recognition automation tools can help overcome these limitations by providing instant access to key data and automating calculations.

Use a subscription management platform: Certain SaaS billing platforms also offer revenue recognition components, but you are often obligated to purchase all of the functionality rather than just the revenue recognition functionality. This may not be feasible for businesses with a low invoicing volume, or with nuanced revenue recognition requirements. 

Upgrade to QuickBooks Online Advanced: This version offers automated revenue recognition features that can help track and enter deferred revenue automatically, reducing manual work in spreadsheets. QuickBooks Online Advanced is more than double the price of the next highest tier. QuickBooks Online Advanced’s revenue recognition system is based on product type, so users must maintain a detailed product listing if different recognition periods are in play. SaaS contracts often evolve with upsells, downsells, and renewals, so it is important to consider how QuickBooks Online Advanced recommends handling these scenarios.

Create a manual process with spreadsheets: A traditional approach to deferred revenue in QuickBooks involves maintaining an outside spreadsheet to calculate monthly entries. Users will log activity with customers and contracts on the Y axis, and months on the X axis. While this process may be suitable for some businesses, it is very prone to errors and can become unmanageable as a business scales. Transposing this journal entry into QuickBooks can also be troublesome.

Consider integrating with an ERP: For mature SaaS companies, upgrading to an Enterprise Resource Planning (ERP) system like Sage Intacct or NetSuite can provide more robust financial reporting capabilities. However, you should consider the cost and time to implement, and the rigidness of ERP systems. If your business values flexibility, be wary of changing systems too early as you may end up with manual processes in the next system as well. 

Manual Journal Entries

If you’ve ever contacted QuickBooks support about deferred revenue, their initial recommendation might have been manual journal entries. Since QuickBooks Online doesn’t directly map invoices to a deferred revenue account, this workaround involves manually moving the revenue with journal entries when you create the invoice, and then reversing the entry when you earn the revenue. While this method works, it quickly becomes tedious and prone to errors, especially as your business grows. Plus, who wants to spend their time on repetitive manual tasks?

Item-Based Workaround

Another common workaround involves creating a service item linked to your deferred revenue liability account. When creating an invoice, you add this item as a negative line item, correctly debiting accounts receivable and crediting deferred revenue. This approach is cleaner than manual journal entries, but it can become cumbersome when tracking multiple revenue streams (like different products or services). Managing a growing list of negative line items can quickly become a logistical nightmare.

Zero-Dollar Recurring Invoices

Some QuickBooks users suggest using zero-dollar recurring invoices to book revenue and pull it from deferred revenue. This method can help with accurate sales reporting, but it adds another layer of complexity to your invoicing process and may not be ideal for all business models. It’s a creative solution, but it might create more work than it solves in the long run.

Using the QuickBooks Desktop Version

If you’re using the QuickBooks Desktop version, you can create a liability account and a corresponding item to manage deferred revenue. This method uses sales receipts and invoices, offering a more structured approach than manual journal entries. However, it still requires manual intervention and doesn't address the challenges of complex recurring revenue models. It's a step up, but still not a perfect solution.

Challenges with QuickBooks Workarounds

While these workarounds can be helpful, they often create their own set of challenges, especially as your business scales and your revenue streams become more complex. Let's take a closer look at some of the common pain points you might encounter.

Tracking Multiple Revenue Streams

As mentioned earlier, tracking multiple revenue streams with the item-based workaround can be a headache. You'll likely need additional tracking outside of QuickBooks, which can lead to data discrepancies and reporting inaccuracies. Imagine having to reconcile multiple spreadsheets with your QuickBooks data—not a fun way to spend your time.

Sales Reporting Discrepancies

Getting deferred revenue to show up correctly in sales reports can be another challenge. The workarounds often require manipulating data in ways that don't align with standard reporting procedures, making it difficult to get a clear picture of your financial performance. Accurate reporting is crucial for making informed business decisions, so this is a significant drawback.

Handling Mixed Product/Service Invoices

If you're selling a mix of products and services, QuickBooks' deferred revenue features don't allow splitting prepayments across individual line items. This makes it difficult to accurately track costs of goods sold (COGS) and can complicate your accounting processes. Accurately allocating prepayments is essential for a clear understanding of your profitability.

Limitations of Splitting Prepayments

Similar to the issue with mixed product/service invoices, QuickBooks struggles with splitting prepayments across different product/service categories for COGS tracking. This limitation can significantly impact your ability to analyze your sales data and understand the true cost of your offerings. Accurate COGS tracking is essential for pricing decisions and overall financial health.

Accruer by FinOptimal

Accruer by FinOptimal seamlessly integrates with QuickBooks to automate deferred revenue, eliminating manual entries and reducing errors.

Implementing Accruer is straightforward, requiring a simple setup process that aligns with your existing accounting workflows.

How it works in QuickBooks

  1. Integration with QuickBooks: Accruer seamlessly integrates with QuickBooks Online, allowing users to automate accruals without manual data entry. With a few clicks you’re connected and all of your accounts are validated!
  2. Onboarding existing entries: You post one journal entry in QuickBooks for all of your partially recognized contracts and Accruer will handle them from there!
  3. Automated journal entries: The software automatically creates journal entries for accruals, eliminating the need for manual entry of each transaction. You simply write “for the period” and specify the recognition dates, and Accruer will handle it from there!
  4. Simplified accrual accounting: Accruer makes it easier for small business owners and accountants to implement accrual accounting without needing extensive knowledge of the process. If you can spell “for the period,” you can do accrual accounting!
  5. Customizable settings: Users can manage the revenue recognition settings to align with their approach and methodology..
  6. Real-time financial insights: By automating accruals, businesses can access up-to-date financial information, enabling better decision-making. Accruer automatically generates a schedule of all of your deferred revenue as well as a revenue recognition waterfall.

How to implement Accruer

Setup is totally self service! You can get started in 20 minutes by watching a few short videos in our app.

  1. Connect your QuickBooks file to the app. The sync will happen automatically and prompt you when it’s ready to go!
  2. Select your settings. Simply identify the relevant asset and liability accounts for deferred revenue, and Accruer will handle the rest! You will also optionally set a backwards-looking lock date, and determine how far into the future you want to see entries booked. 
  3. Optionally, you can also onboard all of your partially recognized transactions with one simple journal entry!

Accrual Accounting and Deferred Revenue

Accrual accounting and deferred revenue are key concepts for any business, especially those with subscription or service-based models. A solid understanding of these principles is crucial for accurate financial reporting and informed decision-making.

Accrual vs. Cash Accounting

Cash accounting recognizes revenue when cash is received and expenses when cash is paid. It's straightforward, but it doesn't always provide the most accurate snapshot of a company's financial health, particularly for businesses operating with subscriptions or longer-term contracts. Accrual accounting, conversely, recognizes revenue when it's earned and expenses when they're incurred, regardless of when cash changes hands. This method provides a more comprehensive view of financial performance over time. For SaaS and subscription businesses, this distinction is critical. QuickBooks Online is primarily designed for cash accounting, which presents challenges for recurring revenue models. It struggles to automatically allocate revenue recognition across multiple periods, a requirement for subscription services.

The Matching Principle and Deferred Revenue

The matching principle is a cornerstone of accrual accounting. It dictates that expenses should be matched with the revenues they generate. Deferred revenue comes into play when a customer pays in advance for goods or services that haven't yet been delivered. This payment is initially recorded as a liability on the balance sheet because the company has an obligation to fulfill the service or deliver the product. As the goods or services are delivered, the deferred revenue is recognized as earned revenue, shifting from the liability section to the revenue section of the income statement. Accrued revenue, while related, represents revenue that has been earned but not yet invoiced or paid. Correctly recording accrued revenue is essential for accurate financial reporting.

Adjusting Journal Entries for Deferred Revenue

Deferred revenue journal entries record the initial payment and the subsequent recognition of earned revenue. When a customer prepays, a journal entry debits cash and credits deferred revenue. As the service is provided or product delivered, another entry debits deferred revenue and credits revenue. These adjusting entries ensure that the financial statements accurately reflect the company's financial position.

Benefits of Using Accrual Accounting for Deferred Revenue

Accrual accounting, particularly its handling of deferred revenue, offers several advantages. It provides a more accurate view of a company's financial performance by recognizing revenue when earned, not just when cash is received. This informs better financial decisions and improves cash flow management. Additionally, accrual accounting ensures consistent financial reporting, simplifying performance comparisons across different periods and ensuring compliance with accounting standards.

Deferred Revenue vs. Accrued Revenue

While both deferred revenue and accrued revenue relate to the timing of revenue recognition, they represent distinct concepts. Understanding this difference is essential for accurate financial reporting.

Understanding Accrued Revenue

Accrued revenue is revenue that has been earned but hasn't yet been invoiced or received. This typically occurs when a service has been performed, but the invoice hasn't been sent. Accrued revenue is a current asset on the balance sheet.

Key Differences and Examples

The primary difference lies in the timing of payment. Deferred revenue involves payment received *before* the service is rendered or product delivered, while accrued revenue represents revenue earned *before* payment is received. For example, a magazine subscription paid in advance is deferred revenue, while a completed consulting project not yet invoiced is accrued revenue. This article further clarifies the distinctions between these revenue types with helpful examples.

Benefits of Automated Deferred Revenue

Automating deferred revenue recognition offers a multitude of benefits that streamline financial processes and enhance overall business efficiency. Key advantages include:

  • Improved Accuracy and Compliance: Automated financials help achieve compliance with accounting standards like ASC 606 and IFRS 15, reducing errors and misstatements.
  • Real-Time Financial Insights: Automation provides real-time financial insights, enabling quicker decision-making and more precise forecasting.
  • Scalability: Automated systems manage increased transaction volumes effortlessly, offering scalability without additional staff.
  • Reduced Risk of Revenue Leakage: Automation minimizes revenue leakage by precisely tracking contractual obligations and recognizing revenue appropriately.

Additional benefits include improved audit trails, enhanced customer insights, and streamlined financial reporting, all contributing to a more efficient financial management ecosystem.

FAQ

How do I track deferred revenue in QuickBooks?

To track deferred revenue in QuickBooks, you can create a liability account and use journal entries to record payments received in advance. As you deliver the goods or services over time, you'll gradually recognize the revenue by transferring amounts from the liability account to an income account.

What can I automate in QuickBooks?

QuickBooks offers numerous automation opportunities, including invoice generation, recurring transactions, and bank reconciliation. By automating these tasks, you can save time and reduce errors in your bookkeeping processes.

Does QuickBooks automate journal entries?

QuickBooks Online Advanced automates journal entries for deferred revenue, but if you use other versions of QuickBooks Online you will need a third-party app such as Accruer to automate journal entries. 

Is Accruer compliant with industry standards and regulations (e.g., GAAP, IFRS)?

Accruer can help users book entries according to their accounting policies. We recommend Accruer’s help guide and your own internal accounting policies around revenue recognition to ensure they align with your expectations. 

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Tom Zehentner
Growth & Product

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