Only available to select businesses

Tech-enabled accounting services for modern companies.

We use our tech and team to do your accounting.
Scale Affordably
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Close Faster
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Access Real-time Data
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About Us

Why only select businesses?

FinOptimal operates a boutique accounting firm.
Spots are limited.

We believe doing accounting work is the only way to build apps that accountants truly need.

We use highly-skilled, tech-savvy accountants to do the books for businesses that appreciate the balance of people, process, and technology needed to unlock truly optimized financial operations and accounting.

If you're not a fit, we know plenty of accounting firms who might be!
Let's talk.
Full Service

Automation. Optimization. Transformation.

Our Full Service clients get enhanced data, increased visibility, and more customization.

Financial Operations

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Customer Invoicing using Gopher
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Bill Ingestion, Coding & Payment using APlus
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Commissions Calculations using Wrangler, Gopher, and Accruer
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Accounting Tasks

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Automated Journal Entries using Booker
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Revenue Recognition using Accruer
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Fixed Asset Depreciation using Accruer
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Monthly Reconciliations using iRec and Balancer
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Prepaid Amortization using Accruer
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Payroll Allocations using Allocator

Accounting Tasks

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Manual Journal Entries
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Revenge Recognition
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Fixed Asset Depreciation
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Bank Reconciliations.
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Prepaid Amortization
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Payroll Allocations
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Reporting & Dashboards

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Department- specific Reporting using Wrangler
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Project level Performance using Wrangler
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Dashboards & Visualizations using Wrangler
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KPI Calculations & Monitoring using Wrangler
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Why FinOptimal

Less Spending, More Profit

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Maximize Cost Efficiency

That's another fancy term for save thousands per month compared to hiring internally.

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Close Your Books Faster

Our automation saves days of work each period and eliminates human error

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Real Time Data You Can Trust

We build custom reports and dashboards with data you can trust and deliver them automatically, every day.

The People Have Spoken

Efficiency, scalability, and visibility is what we’re getting from FinOptimal. When we started working with them, we had very manual processes that bogged down our team. FinOptimal’s team took the time to understand our business and deliver something designed just for us. They automated two of our biggest pain points, freeing up a ton of time immediately and setting us up to continue growing without additional costs. On top of the process automation, they also acted as thought partners to build us powerful dashboards that enable us to make better decisions faster using accounting data we can trust. I can’t imagine running a business on QuickBooks and not using FinOptimal to supercharge our financial operations and accounting.

Ilan Saks
Founder & CEO
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FinOptimal has built and maintained our customized accounting system. Basically, everything that we are able to define in our financial operations and accounting processes, they automated for us or provided us. Their automation is tremendously thoughtful and tailored to our specific business needs which has enabled us to scale our business without inflating headcount, while increasing the speed and efficiency of our monthly close and significantly enhancing the accuracy and integrity of our data.

Meir Rotenberg
Director of Finance at Spiff
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As a bean-to-bar chocolate manufacturer and a premier CPG brand, Raaka had complicated operations. They had omni-channel sales and a complicated manufacturing process. They were really struggling under the weight of their financial operations and a Netsuite implementation was too costly for their size, yet Quickbooks (and a bunch of other disparate financial software) was leading to a tremendous amount of manual data entry and data consolidation to just get a quarterly close. FinOptimal integrated Quickbooks with all their revenue streams to allow Raaka to have a super accurate view of their revenue by channel, and helped automate Whole Foods reporting. We also helped automate their expense allocations and the automation of a complicated payroll process. FinOptimal has been there side-by-side to help with ad hoc requests as new sales channels open. "Not only have I been able to keep overhead low as I’ve scaled my business through FinOptimal’s automations, but I have clear, clean, actionable data and auditable financials for my stakeholders."

Ryan Cheney
Co-Founder Raaka Chocolate ‍
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"As a franchisee, what I appreciate most about FinOptimal is the scalable accounting system they built for me. In our time working together my location count has continued to increase, but my back-office costs have stayed very reasonable. Their integrations automate a complex payroll cycle and give me visibility into my metrics, and that helps me report performance to HQ in an incredibly streamlined way!"

Liz Weiner
CFO of six School of Rock franchises
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“As Excel Sports Management has expanded and diversified into a full-service sports agency serving both athlete and B2B clients, FinOptimal has allowed us to scale rapidly without sacrificing the accuracy or timeliness of payments or financial reporting. FinOptimal’s highly customized, technology-forward tools have streamlined our billing and expense management processes, allowing us to track revenue and expenses on a granular basis to support real-time business decisions. They have largely automated our monthly close, saving a tremendous amount of time. We have been clients for over seven years and are incredibly pleased with the value. We have not encountered a competitor with the experience and expertise to build and operate our back-end financial operations at scale.”

Phil Mayer
CFO at Excel Sports Management
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Your Questions, Answered

02

Do you provide software or services?

We primarily offer software. See our Apps or inquire about our Early Access Program. We do still offer Full Service (e.g. accounting services) to a select group of businesses that fit our specific requirements. Our Full Service clients get access to all of our tech (and even earlier access to new apps), plus our accountants to make sure everything is working correctly and your books are closed quickly.

11

We already have a finance team, how do you fit in?

We make their lives easier so they can focus on cooler stuff. Like, instead of typing in data from one system to another, or doing insane spreadsheet calculations for hours at month-end, they can review stuff and add value and develop *actual* skills.

03

What kind of software do you offer?

QuickBooks Apps written in Python. We do not use any low-code tools or RPA. Everything we offer is used by our own accountants daily on our own clients. If we don't use it, we don't sell it.

Testimonials

What Our Clients Have To Say

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Ilan Saks
Founder & CEO

Efficiency, scalability, and visibility is what we’re getting from FinOptimal. When we started working with them, we had very manual processes that bogged down our team. FinOptimal’s team took the time to understand our business and deliver something designed just for us. They automated two of our biggest pain points, freeing up a ton of time immediately and setting us up to continue growing without additional costs. On top of the process automation, they also acted as thought partners to build us powerful dashboards that enable us to make better decisions faster using accounting data we can trust. I can’t imagine running a business on QuickBooks and not using FinOptimal to supercharge our financial operations and accounting.

Meir Rotenberg
Director of Finance at Spiff

FinOptimal has built and maintained our customized accounting system. Basically, everything that we are able to define in our financial operations and accounting processes, they automated for us or provided us. Their automation is tremendously thoughtful and tailored to our specific business needs which has enabled us to scale our business without inflating headcount, while increasing the speed and efficiency of our monthly close and significantly enhancing the accuracy and integrity of our data.

Ryan Cheney
Co-Founder Raaka Chocolate ‍

As a bean-to-bar chocolate manufacturer and a premier CPG brand, Raaka had complicated operations. They had omni-channel sales and a complicated manufacturing process. They were really struggling under the weight of their financial operations and a Netsuite implementation was too costly for their size, yet Quickbooks (and a bunch of other disparate financial software) was leading to a tremendous amount of manual data entry and data consolidation to just get a quarterly close. FinOptimal integrated Quickbooks with all their revenue streams to allow Raaka to have a super accurate view of their revenue by channel, and helped automate Whole Foods reporting. We also helped automate their expense allocations and the automation of a complicated payroll process. FinOptimal has been there side-by-side to help with ad hoc requests as new sales channels open. "Not only have I been able to keep overhead low as I’ve scaled my business through FinOptimal’s automations, but I have clear, clean, actionable data and auditable financials for my stakeholders."

Liz Weiner
CFO of six School of Rock franchises

"As a franchisee, what I appreciate most about FinOptimal is the scalable accounting system they built for me. In our time working together my location count has continued to increase, but my back-office costs have stayed very reasonable. Their integrations automate a complex payroll cycle and give me visibility into my metrics, and that helps me report performance to HQ in an incredibly streamlined way!"

Phil Mayer
CFO at Excel Sports Management

“As Excel Sports Management has expanded and diversified into a full-service sports agency serving both athlete and B2B clients, FinOptimal has allowed us to scale rapidly without sacrificing the accuracy or timeliness of payments or financial reporting. FinOptimal’s highly customized, technology-forward tools have streamlined our billing and expense management processes, allowing us to track revenue and expenses on a granular basis to support real-time business decisions. They have largely automated our monthly close, saving a tremendous amount of time. We have been clients for over seven years and are incredibly pleased with the value. We have not encountered a competitor with the experience and expertise to build and operate our back-end financial operations at scale.”

Join Over 100 Companies Optimizing Their Accounting

We support forward-thinking organizations with our tech +team. Contact us and we’ll help you transform your finops.
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